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About

SEDAI GROUP   |   Sedai Group Co.   |   Business Model   |   Identity   |   Ideas

世代集團 SEDAI GROUP

Affiliates of SEDAI GROUP

世代群業股份有限公司  Sedai Group Co.

  • Sedai Group Co. is the parent company of the affiliates of SEDAI GROUP.

2

世代街區股份有限公司  Sedai Zone Co.

  • Sedai Zone Co. is a leading regional revitalization and cultural creative enterprise in Taiwan. It operates the internationally renowned historical district of Taipei Tua-Tiu-Tiann and plans to expand to other historical districts domestically and internationally.

3

​​​世代戲台股份有限公司  Sedai Theater Co.

  • Sedai Theater co. founded in 2017, originally operated all the commercial spaces on the ground floor of the National Theater in Taipei. After narrowing its business scope and incorporating its theater bar into Epoch Foundation Company, it is now preparing to venture into technological performing arts.

4

世代陶瓷股份有限公司  Sedai Cera Co.

  • Sedai Cera Co. is a business engaged in the design, manufacturing, branding, marketing, wholesale, and retail of craft ceramics. Its main brand is Hakka-blue, with workshops located in Gongguan Township, Miaoli County.

5

世代根基股份有限公司  Sedai Radici Co.

  • Sedai Radici is a company that focuses on specialty catering services, including the garden restaurant Elementi and Radici located in the 聯Artyard(AY197) in Dadaocheng, and the Theater Trattoria Restaurant located in the shopping mall on the ground floor of the National Theatre Hall.

世代戲台
世代街區
世代陶瓷
世代根基
世代群業
世代群業公司 Sedai Group Co.

Sedai Group Co., founded by Mr. Jou Yi-Cheng in 2007, was formerly known in Chinese as Sedai Culture Creative with its English name as Sedai Group Co. In 2024, the company was restructured and retained its English name.

Sedai Group Co. operates as a sōgō shōsha (general trading company in Japanese) with a wide range of business activities, including international trade, business development, investment management, startup support, and industry research.

As the parent company of the SEDAI GROUP—previously known as the Sedai Culture Creative Group and still referred to as SEDAI GROUP—the company holds a majority stake in its core subsidiaries: Sedai Zone Co., Sedai Ceramics Co., Sedai Theater Co., and Sedai Radici Co. Additionally, Sedai Group Co. invests in external startups spanning fields such as cultural creativity and technological innovation.

The SEDAI GROUP is a small and medium-sized enterprise (SME) collective focused on creativity and innovation. Each subsidiary operates under its own brands, engaging in diverse industries such as retail, wholesale, design, manufacturing, dining, lodging, and more.

Business Model Overview for Sedai Group Co.
商模1多元組合
商模2創新與品牌價值
BD2en
商模3全球布局
BD3en
商模5社會責任
BD4en
商模4新創事業
BD5en

1. Diversified Business Portfolio and Group Management:

  • Sedai Group Co. adopts a diversified business model akin to a general trading company, encompassing holding, investment management, international trade, and startup support. Subsidiaries and brands within the group enjoy relative autonomy, allowing them to operate flexibly based on market demands.

  • Inspired by Itochu Corporation’s approach, Sedai Group Co. builds a stable business portfolio across various industries, such as international trade, technology investments, and cultural industries, to mitigate risks and enhance revenue streams.

2. Innovation and Brand Value as Dual Drivers:

  • Drawing from LVMH’s branding model, SEDAI GROUP focuses on creating distinctive brand identities and delivering high-quality products and services. Innovation is not only evident in its support for startups but also in leveraging new technologies to enhance brand value.

  • With an emphasis on sustainability, SEDAI GROUP drives innovation both within and outside the group, exploring environmentally friendly and socially responsible initiatives to bring added societal value to its brands.

3. Global Expansion with Local Market Optimization:

  • SEDAI GROUP actively expands its presence in global markets through international trade and investment management, establishing a stable market foundation while tailoring strategies to optimize local market performance.

  • Mirroring LVMH’s global approach, SEDAI GROUP sets up regional offices or partners in key markets, adapting to local cultures and needs while using strategic investments to broaden its influence.

4. Investment and Incubation of Startups:

  • SEDAI GROUP prioritizes the growth of innovative industries by supporting and investing in various startups, particularly those with high growth potential and societal impact.

  • Inspired by Itochu’s model, Sedai Group Co. provides not only financial backing but also resources in market access, marketing, and technology to help startups thrive and scale.

5. Social Responsibility and Sustainable Development:

  • SEDAI GROUP integrates sustainability and social responsibility into its corporate mission, striving to achieve environmental and societal benefits through its products, services, and operations.

  • By supporting charitable initiatives, investing in green technologies, and promoting eco-friendly projects, SEDAI GROUP meets market expectations for corporate social responsibility and enhances its brand reputation.

Sedai Group世代群logo-01.jpg

Meaning Behind the SEDAI GROPU Name and Logo

Sedai 世代 : 

A Better World for Generations

集團理念 Ideas

SEDAI GROUP Motto

  • The Way of Artisanship, the Heart of Service

  • The Place of Reunion, the Individuals of Awareness

  • Ten years, a hundred businesses; a thousand partners, ten thousand friends

  • Preserving the old while embracing the new

  • Integrity, humility, and diligence in business

  • Sustainability for mutual prosperity and the greater good

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